As a designer I believe we don't only create flows that simplify apps or interfaces, we are responsible for creating meaningful, ethical interactions.
My aim is to create valuable solutions by first asking the right questions, spotting the problems and tackling its frictions. Design is in its best performance when it's based on research and involves real people, in a real-time collaborative process, 

I’m fascinated by the transformations between digital design and manual work, and the potential they hold where these forms meet, input, convert and deliver new value to the world. In my work I aim to transform and revive beneficial aesthetics through visuals, materials and interactions.


Avigail Roubini, Product Designer, UX UI & Visual Designer

M.Des - Industrial Design
(Design Research and management tracks), Bezalel Academy of Arts and Design, Jerusalem. (2018-2021)

B.VC - Visual Communication, Bezalel Academy of Arts and Design, Jerusalem (2009-2013).


2020 - Current
Product Designer at ExLibris (Clarivate);
Designing cloud management tools and interactions, SaaS & mobile solutions for libraries and academics institutions (B2B 2C). Collaboration with cross-functional teams such as product, dev and QA teams, UI UX in both back-end and front-end flows.

Past Experience

Founder and designer of Avigail Roubini Studio; Producing and managing design projects along with top level arts & culture organizations; Mekudeshet Festival, Hansen House, Jerusalem Design Week, Musrara Festival, The Jewish Italian Museum, FJTA Festival, and others.  (2013-2020) 

Co-founder and Project manager of Onya Collective - Urban Environment Nursery. Responsible on managing landscape design projects.

Lecturer; Typography class, and final project mentor at the Visual Communication Dept. Musrara - School of Art and Society, Jerusalem. (2015-2019).

Moderator of the Ultra-Orthodox branch of Visual Communication preparatory classes, Bezalel Academy, Jerusalem (2018).

Artists Network Director, New Spirit (NGO). Established the artists studios in Alliance House. Respobsible for networking meetups, and funding program for young artists.

Co-teaching assistant at the Beazlel Architecture department, leading graphic & data design workshops (2013-2015).

Graphic designer, Ira Ginzburg Creative and Branding Studio, Designing for Strauss Water, Elbit, Yad Vashem, Abraham Hostel, and others.



“Will the most hated place in Tel Aviv become a thriving community garden in Israel?”
Na’ama Riba - Xnet (Hebrew)  |  15 November 2015

“In Tel Aviv, a concrete elephant goes from blight to bloom”
Melanie Lidman - Times of Israel  |  18 January 2015

Selected project for architecture and design - World Wide Storefront, NY
“Next Station” - Art, Agriculture and Micro-Ecologies at TLV CBS  | November 2014

About the project “Do it yourself Urban Agriculture”
“Balcony too small? This is how you grow an urban garden (and a salad)”
Galia Sivan - Xnet (Hebrew)  | 18. August 2013



CV? just ask.

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