The Nest

Project made together with Anat Shapiro & Yael Shelach Moshonov,  as part of the “Innovation Studio” by Michal Eitan & Roee Bigger
M.Des, Bezalel Academy. Jerusalem. 2019


An online and offline platform connecting new moms during maternity leave, creating a warmer landing into parenthood. The product offers location-based freemium services and paid programs.

The project outlines the business model, products and user experience, as well as a research into “The New Mom Economy”, the climate and needs of maternity leave culture of Israeli moms, mostly aiming to build local grassroot communities and to prevent solitude.













Tags: Research | Academic | UI UX | Visual Identity | Product