Project made together with Anat Shapiro & Yael Shelach Moshonov, as part of the “Innovation Studio” by Michal Eitan & Roee Bigger
M.Des, Bezalel Academy. Jerusalem. 2019
An online and offline platform connecting new moms during maternity leave, creating a warmer landing into parenthood. The product offers location-based freemium services and paid programs.
The project outlines the business model, products and user experience, as well as a research into “The New Mom Economy”, the climate and needs of maternity leave culture of Israeli moms, mostly aiming to build local grassroot communities and to prevent solitude.
M.Des, Bezalel Academy. Jerusalem. 2019
An online and offline platform connecting new moms during maternity leave, creating a warmer landing into parenthood. The product offers location-based freemium services and paid programs.
The project outlines the business model, products and user experience, as well as a research into “The New Mom Economy”, the climate and needs of maternity leave culture of Israeli moms, mostly aiming to build local grassroot communities and to prevent solitude.
Tags: Research | Academic | UI UX | Visual Identity | Product